Marshall McLuhan’s media theory, run across three thousand years of Jewish text, from the voice at Sinai to the hyperlinked Talmud page.
Watch the film A short animated film in twelve chapters, with the full scriptThe first, longer telling: McLuhanism and Jewish texts in seventeen minutes and forty seconds, with its own score. Downloadable as an MP4.
Play · 17:40 →The question at the center, the working vocabulary, the method, the anchoring cases and how the project treats generative AI.
Read the guide →Each episode is set in the medium it examines, so the form does the arguing before any analysis arrives. Thirty to forty minutes, fortnightly.
See the series plan →A Borges library of Jewish media, shelved by McLuhan’s tetrad. Wander the stacks.
Enter the library ↗